Mist Filters

Summary

Mist Filters has positioned itself as a leading brand in the water filtration industry, offering high-quality shower heads with filters, water bottles, straws, and fridge filters. Committed to innovation and performance, Mist Filters creates products that improve water quality and enhance everyday wellness. Trusted by consumers worldwide, the brand continues to set new standards in design, functionality, and eco-friendly solutions.

Approach

1. Brand Audit and Strategy Development: We conducted a thorough audit of Mist Filters’ social media presence, including a competitor analysis, to identify gaps and opportunities on TikTok Shop. Using these insights, we developed a cohesive branding strategy that aligned with Mist Filters’ mission to provide high-quality, innovative water filtration products for everyday wellness.
2. Strategizing Organic Content: To strategize organic content for Mist Filters, we hired a content creator to develop engaging and informative content that highlighted the brand’s filtration products. We wrote detailed, concrete scripts to ensure the messaging was clear and persuasive, and hired actors to bring the stories to life. A key focus was showcasing the filtration effects in a visually compelling way, through before-and-after demonstrations and engaging narratives. This in-depth content strategy led to over 17,000 new followers and more than 12 million organic views, significantly boosting Mist Filters’ visibility and engagement on TikTok.
3. Repeat content creation: Once we identified what content resonated best with Mist Filters’ audience, we focused on repeating the successful formats and themes. By consistently producing similar content—such as highlighting the filtration effects or showcasing real-life usage scenarios—we reinforced the brand message and kept the audience engaged. This approach not only strengthened brand awareness but also built a loyal following, leading to continued organic growth. The repeated content creation ensured that Mist Filters stayed top-of-mind with its target audience, consistently driving views and engagement over time.

Solutions

1. Scaling Influencer Partnerships: We implemented a comprehensive influencer outreach program, partnering with creators who resonated with Palladium Golf’s target audience. Through authentic, engaging content and strategic collaborations, we boosted brand awareness, increased conversions, and solidified Palladium Golf’s presence on TikTok Shop.
2. Organic Content: The organic content we created for Mist Filters significantly boosted brand awareness across multiple platforms, driving traffic to various marketplaces and ultimately increasing revenue. As the content gained traction and garnered millions of views, it helped position Mist Filters as a trusted brand in the water filtration space. This elevated awareness opened doors for wholesale opportunities, allowing Mist Filters to secure access to retail stores. Retailers took notice of the strong consumer interest and engagement, leading to partnerships that expanded the brand’s reach into physical stores, further driving sales and brand visibility.
3. Tracking Results: With ongoing performance monitoring and optimization, our campaign delivered measurable success, positioning Palladium Golf as a top choice for golf enthusiasts seeking high-quality, performance-driven gear.