Jay Franco

Summary

Jay Franco has become a leader in the home goods industry with its high-quality, stylish, and family-friendly products. As the official licensing partner for beloved brands like Disney, Marvel, Hello Kitty, Sesame Street, and Warner Brothers, Jay Franco brings iconic characters to life through innovative bedding and home essentials. With a commitment to comfort, design, and brand authenticity, they have earned the trust of families worldwide.

Approach

1. Brand Audit and Strategy Development: We conducted a thorough audit of Jay Francos existing social media profiles and competitor analysis to understand the gaps and opportunities. Based on our findings, we developed a cohesive branding strategy that aligned with their mission and values.
2. Identifying the Target Audience: We identified Jay Franco’s Gilmore Girls audience as primarily millennials and Gen Z, drawn to the show’s nostalgic, cozy aesthetic. Through market research and social media insights, we tailored our strategy to appeal to their love for comfort, fandom, and stylish home décor.
3. Curated Messaging: For Jay Franco’s Gilmore Girls collection, we crafted curated messaging that resonated with the show’s nostalgic and cozy appeal. Influencers received personalized briefs highlighting the collection’s comfort, aesthetic charm, and connection to the beloved series. We encouraged them to showcase the products in warm, inviting settings, emphasizing how they bring Stars Hollow vibes to everyday life. This approach ensured authentic storytelling that engaged fans and drove excitement for the collection.

Solutions

1. Scaling influencer partnerships: We launched a full-scale influencer outreach program, identifying and collaborating with creators who align with Jay Franco’s brand and target audience. Through authentic, engaging content and strategic partnerships, we elevated brand awareness, boosted conversions, and strengthened Jay Franco’s presence on TikTok Shop.
2. Data-Driven Adjustments: Continuously analyzing metrics to refine content and campaigns for maximum impact.
3. Tracking Results: With continuous performance monitoring and optimization, our campaign delivered measurable success, establishing Jay Franco as a top choice for fans seeking high-quality, character-inspired home goods.